The thong trauma that started it all
It started with a workout. I was pushing my limits, but my underwear had other plans. There was constant friction, relentless chafing, and that dreaded feeling of fabric riding up where it had no business being. It wasn't just uncomfortable - it was painful. By the end of it, I had sores ' down there' from my thong.
Something had to change
Determined to solve a problem no one else seemed to be tackling, we brought together an incredible team of local women to help refine the design, testing and tweaking each version with endless small changes.
The way forward
A fantastic ringette team stepped up to try them out, giving honest feedback and support. After countless iterations, we finally landed on a design that worked and created the first bottomless pair of athletic underwear for women.
This first batch of 100 handmade pairs is our way of bringing you into the journey. We’re calling it a soft launch — a chance to gather feedback, make improvements, and grow together. Our mission? To revolutionize athletic underwear and give women the comfort, confidence and freedom they’ve always deserved.